What we do

Public Relations

Earned media and narrative design that positions your work with credibility — without sounding engineered.

Why it matters

In India’s media ecosystem, attention is easy to buy — trust isn’t. PR matters when you need third-party legitimacy and controlled visibility.

Best suited for

Funded startups entering new categories, corporates navigating perception, and founders who need credible positioning without hype.

Outcomes you can expect

A consistent narrative, media outreach that respects context, and coverage that reinforces what you want stakeholders to believe.

What our engagement looks like
• A short alignment phase to clarify narrative, constraints, and stakeholders.
• A defined cadence: what gets shipped weekly, what gets reviewed monthly.
• A single point of accountability and clean feedback loops.

Quiet control over how your story travels.

What this includes

A focused set of PR capabilities

We keep our PR work deliberately compact. Each engagement is shaped around context, sensitivity, and long-term perception — not volume.

1. Media Coverage

Feature stories and profiles across relevant national, digital, and industry publications.

2. Authored & thought leadership pieces

By-lined articles that articulate a point of view — written to be read, not promoted.

3. Interviews & expert positioning

Founder and leadership interviews in print, digital, and broadcast media.

4. Reputation & narrative support

Careful positive coverage in moments where perception needs reinforcement.

5. Broadcast & public forums

Television segments, panels, debates, and select public appearances.

6. Events & speaking roles

Speaker invitations, panel placements, and curated public roles.

Where stories are placed

Publications we regularly work with

We place stories across a mix of national dailies, business publications, digital platforms, and industry-specific media.

FAQ

A few things to clarify upfront.

We prefer alignment early. It makes the work cleaner for both sides.

Yes. We commit upfront to a specific number of editorial publications within a defined time window. This isn’t “best effort” PR or visibility promises — it’s outcome-based. If we don’t deliver the agreed publications within the stipulated timeframe, we refund the money.

All placements are earned editorial coverage, not paid advertorials. We place stories where they make sense editorially — business, startup, tech, or category-specific publications while prioritising relevance and credibility over mass syndication.

We don’t blast press releases. We shape the narrative first, then pitch selectively based on your brand, industry, and objective. The focus is on placements that build long-term perception, not short-term noise.

Initial coverage typically starts going live within 2–3 days. However, timelines depend on the story angle and publication cycle, but expectations are set clearly before we begin. In urgent situations, we can get articles published the same day as well. 

If this requires discretion, we should speak.

Share context, timelines, and what matters most. We’ll tell you clearly if we’re a fit, and what a sensible next step looks like.